A what-if publication for curious readers
A reader-facing publication could take one hypothetical per issue, such as what would change if a city banned cars for a month, and walk through plausible consequences in clear sections. The first offer would be a weekly article and short email for people who enjoy explainers, thought experiments and light humor. The name fits because the question lives in the word if, while wit signals that the tone can be sharp and entertaining instead of academic or heavy.
